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Pre-planning Linac Maintenance

Medical linear accelerators have continued to make progress through history since the late 1950’s and pave new ways for curing a variety of different cancers that once were not an option to treat. The design of the equipment combines the use of hardware and software that together gives the advantage of precision and overall success of today’s cancer treatment worldwide. Manufacturing and design continue to evolve and become a better tool for future use in reliability and efficiency but as with all mechanical systems, dysfunction and failures still exist. Having unplanned accelerator downtime and failures can impact a company and its patients very negatively. The scheduled treatments need to be performed at precise times given by the cancer specialists for an effective procedure while fighting against cancer. To avoid these situations from occurring, proper testing and maintenance of the radiology equipment must be done.

Steps During Maintenance

Deliver a daily quality assurance (QA) treatment
Automatically move and examine the log files that are created
Create baselines, then perform daily operating and performance values to statistical process control (SPC) for examination
Investigate if any alarms have been activated
Inform the facility and system service engineers

Trained Professionals

Medical physicists will typically receive basic training of the principals of linear accelerators functionality, but much hands-on experience will be lacking since there is a limited access to linacs that’s are in clinical use but more importantly because these devices can only be adjusted with small set of parameters to maintain. For actual technicians, training for service personnel is generally one of the largest components to a person early on in employment. The process can be lengthy and costly and require unique training from the manufacturer of linear accelerator company.

Scheduled Maintenance and Repairs

Typically, Linac machines will be under an annual service contract that will provide scheduled, preventative maintenance throughout the year to keep the radiotherapy machines running optimally. Keep in mind, older equipment may reach their “end of life” period and may no longer be supported or even worse parts can become sparse or unavailable which may be a reason to start to look for replacement linear accelerators. Extending the life of your current systems with upgrades will be the most cost-effective option for your business. By repairing or upgrading the system this will also not only save money but save precious down time that will need to be taken if having to remove and install new equipment is needed. Not having a machine functioning will mean no treatments being performed which could cost you losing valuable patients.

Radparts is the world’s largest independent distributor of OEM replacement parts for Linear Accelerators and Radiation Oncology equipment. Radparts provides high quality, user friendly, low cost parts and support for linear accelerators and radiation equipment. More information can be found at https://www.radparts.com/.

Wood or Aluminum: Which is Right for Me?

After spending months (sometimes years) of stressful time and planning, you and your loved one step outside on the deck and marvel at your new large yard behind your newly bought home. You gaze upon the neighborhood and watch the neighbors’ kids playing with pets, swinging on swing sets, and jumping in a pool. You see all this and realize you don’t have a fence surrounding your own pool, and that needs to change. But how do you decide which kind of fence is best?

Choosing a fence to surround your home’s yard may seem like an easy choice (and it can be) but there are certain factors to consider before putting the extra money down on your yard. Some questions to ask yourself are whether you’re putting a fence down for privacy or practicality, or whether you mind people seeing into your property or not. Do you want something you can paint to a color of your liking or a classier approach? Do you have a puppy that you don’t want escaping? The options are vast but straight-forward.

Weighing the Options

Fencing material is an important part of the deciding factor. Wood fencing has been around for ages but as time goes on more and more people prefer the streamlined and more modern look of an ornate aluminum fence. Naturally wood fences can provide more privacy, while aluminum fences can be sturdier and last much longer. If you have a pool a subtle aluminum pool fence can match the visual quality of your pool area and bring both elements to a heightened atmosphere. Both have their advantages and disadvantages to consider before making the big purchase.

Choosing Cost

Price is a big deciding factor when buying a fence, and the price of labor is often a forgotten element of the equation. Since wood fencing can often involve being built from scratch, the cost of labor is much higher than aluminum fencing, which generally comes pre-built and segmented. While the cost of aluminum material is generally cheaper than wood, not all woods types are more expensive. The overall size of your yard and thus size of the fence should be considered, as the amount of material and labor can add up unexpectedly.

Maintenance

If you expect to remain in your new home for decades or longer it’s worth considering how much you want to spend on fencing maintenance in the future. Wood is a natural material that can be weathered by the elements much quicker than aluminum fencing and must be repaired or outright replaced over time. If you wish to have a fence for privacy but live in an area known for active tornadoes or harsh weather you should consider such events damaging the wood over time, especially with its predictability. Aluminum fencing can brave almost any weather and is considered much sturdier and more resistant to mold and outside forces.

Fencing your yard may seem like a stressful endeavor at first but the reality of the situation is much simpler. You have questions to ask yourself and understand your intentions with a fence, but the options are there. You’ll be looking at this fence for years, so make it something you like looking at.

iFenceUSA is an online distributor of wholesale aluminum fences and gates for residential, resort, commercial, and industrial applications. As an industry leader in maintenance-free aluminum fencing products we have all your aluminum fence and gate needs covered. More information can be found online at https://www.ifenceusa.com/.

Aging on Your Own Terms

Over the course of recent time, more and more elderly are deciding to age in place rather than spending the remainder of their lives in an assisted living facility. The reasonings behind both pathways are vast, and each person sees it differently, but what are some advantages of aging in place? How can you prepare for a loved one to spend the rest of their life at home, on their own terms?

Aging in place is simply the act of living out your elderly life at home and forgoing the conveniences and relative safety of living at a retirement home or senior care center. By doing so you elect to remove certain peace of mind elements including 24/7 care and making sure you get enough exercise, but different people may find those elements negligible if it means keeping your total autonomy. This of course varies for different people, but it is possible to make your home safer for an elderly person who made need adjustments but still wants the autonomy.

Keeping your autonomy is a great idea for somebody who still retains a sound mind, but a sound mind does not always mean the body is equally sound. Making sure your bathroom is equipped with the proper tools for safety is a large step in making sure somebody aging in place can do so without finding danger in simple tasks. Having a step-in tub that enables the user to remain stable is a no-brainer, but having a stool installed is a great way for somebody to rest without having to leave the tub or shower itself. Grab bars are also crucial to prevent falling. None of these options will be optimal if the user has to ascend or descend stairs to get to the bathroom, so having the primary bathroom on the main floor is exceedingly important.

If the elderly is wheelchair bound, having enough space in the home is something nobody should overlook. A person cannot retain his or her autonomy if they are unable to turn around in a hallway while in a wheelchair. Similarly, not having a proper ramp to get into the home itself defeats the purpose of having any safety measures in the home. Having plenty of pull bars around the house and in bedrooms can help the user transport themselves onto a bed.

Ultimately, deciding to age in place is not always the decision of the elderly person. With different mental aging issues like Alzheimer’s and its accompanying side effects affecting most mental capabilities, living at a senior care center would be the best and only option for those affected. Having somebody with limited mental capacities aging in place would diminish the effect of any safety-increasing modifications simply because that person cannot take advantage of them properly. It can be frustrating when a person first experiencing these side effects does not agree with the decision to keep them under watch, but until a cure is found the best course of action for these people is a care center. No amount of home modifications can help in every case.

Aging in place is an admirable and understandable decision but making sure the correct safety protocols are in place is crucial in order to make that autonomy is consistent. If you have a loved one at that stage of life, make sure you properly go over all options and requirements before deciding that aging in place is the correct path to take. Glen Miller the Home Doctor is a licensed general contractor servicing Livingston County and the surrounding areas. Glen offers a wide range of services including home maintenance plans, age in place remodeling, kitchen and bathroom remodeling, finished basements, and hardwood floor refinishing. More information can be found online at https://www.glenmillerthehomedoctor.com/

Eye Exams 101

In the world of health priorities, our eyes seem to be on the lower end of that spectrum. We focus mostly on our bodies, then our teeth, but making sure our eyes are as healthy as the rest of our body usually comes out as nothing more than a “I’ll keep an eye on it” (no pun intended). Some people put off a dentist appointment or doctor checkup so long that they have a subpar understanding of what exactly such an event entails. For eye appointments a lot of people only recall the machine that shoots a puff of air at your eye, but the entire process is good to understand before making that long overdue appointment.

Why are eye exams done?

The reasoning for eye exams may be obvious: they are used to check the overall health of your eyes. But, the goal of an eye exam is to pinpoint and discover any issues your eyes may be developing at the earliest stage possible. The earlier an issue arises, the better the chance of treatment. It’s when somebody puts off an eye appointment for years that any issue that may be present most likely has advanced to stage an untreatable stage. Having regular eye exams prevents any issue from metastasizing too late.

When should I be making appointments?

The relative age of the patient is a key deciding factor for making regular eye appointments. For example, newborns and toddlers will usually have their pediatrician look for the most common eye issues during regular checkups. Only when something is found is a proper eye exam conducted, even at that age. For children a little older it is important to have the eyes checked prior to starting elementary school, after which you can expect checkups every one to two years. For adults, the frequency depends on your age range.

What should I do before, during, and after?

The steps to take when going through an eye exam may seem dauting but the reality is much simpler. For first timers, understanding your eye health history is beneficial to both you and the doctor conducting the exam (not unlike an appointment with a general practitioner). Keep a tally of any health issues you’ve had in the past that may or may not be affecting eye health. You can also take this time to talk to the doctor about LASIK if you know your vision could already be better.

The exam itself is generally short and simple, with machines being used to test visual acuity and sensitivity. When you think of the phrase “better, worse, or the same?”, this is when you’d be asked that question. Also, yes, this is when you’d have the puff of air shot into your eye, so mentally prepare for that.

After the exam you’ll typically get the results of your exam and any issues that may have been found, if any. If issues are found (for example: cataracts), preventative measures and possible surgery can be discussed, and if your vision isn’t as great as you’ve boasted for years, you can try on glasses and find a frame that best fits your style with your new prescription.

That’s it! Not as daunting as it may sound, but it really is something one should keep up with, especially if you want a glasses prescription that is up to date.

Rohr Eye & Laser Center offers the most advanced technology available to suit your lifestyle and visual needs. As a leader in laser vision correction and cataract surgery, our goal is to help you achieve the best vision possible without glasses or contact lenses. More information can be found online at https://michiganlasik.com.

Is Event Planning Software Right For Me?

Planning an event is hard. An obvious statement but planning an event has so many factors of which to keep track that it can not only be stressful on the planner, but stressful on those who attend should anything go wrong. Event planning is a serious juggling act, but there are tools to help any planner manage all the elements that go into kicking off an event that nobody will forget.

One of the most popular and convenient tools is actual event planning software itself. Whether you are planning a personal event or something in the corporate space, there exists planning software for all occasions. But the question is, what do you need to look for in event planning software?

Can I Plan an Event From Scratch?

If you’re about to start planning a meeting from scratch, you’ll have to understand exactly what steps to take in planning the event with which you may need software aid. Long before the event is kicked off you should have a website made for the event that also includes a way for attendees to register. This, if done well, can eliminate any headaches over people showing up with no actual accreditation. You’ll need to market the event somehow, and there exists software to help get the event out there to audiences who may be a direct target for such an event. Even deeper, depending on the size of the event you may want to incorporate building maps or integrate the software with the systems of the building. The software you choose should make your job easier, not add on nifty features that could end up overwhelming the planner.

What if I already have ideas?

If you’ve planned events before and have an overall template with which you work, consider event planning software to help fill in the cracks. If you’re planning a large corporate event and want to keep track of who attends and overall attendee engagement, consider using software to create an event application for your phone that can give each attendee his own virtual badge. That way not only are you saving money on badge-printing costs, but also leaving less of a mess when these badges are inevitably strewn about on the event floor.

Email marketing is a powerful tool when planning an event, and such software exists to help blast invites out to targeted audiences. Mailchimp and Slack are two ways to send out invites and information not only to the targeted audience but also professionals in the industry who may not be on your radar at the time. Software exists to bring that data to you, so you’re never left in the dark with knowing exactly who is attending. Eventbrite is also a great tool to let people not on your radar discover your event and decide whether to attend, and such tool also makes it easy to RSVP within the same resource.

One tip when using software to plan an event is to make sure attendees have a way to express questions/comments/concerns after the fact. That way, you can keep track of feedback and adjust your next event accordingly.

Event Planning DC provides full event planning, partial event planning, wedding planning, month-of (day-of) event coordination, event styling/design and decorating services throughout DC, Maryland, and Virginia, with access to local and national vendors who may provide additional services suitable for your event and budget. We pride ourselves on providing only the highest quality event coordination, giving you and your guests the perfect day, no matter what the occasion including exclusive corporate and non-profit events, weddings, Bar & Bat Mitzvahs, community events and milestone celebrations. More information can be found online at https://www.eventplanningdc.com.

Key Points to Consider for Linac Removal

Removing a 25,000 lb piece of machinery from a medical clinic or hospital, what could go wrong? It can be crucial to other surrounding equipment and to your facility to have safe and efficient removal services performed so that your facility will have peace of mind knowing that this process will be handled correctly. A few tips below will help this removal process go more smoothly and will get you to the goal of out with the out and in with the new more quickly.

Removal Path

To start, cleaning of any removable clutter is always overlooked and can become an obstacle that can be avoided. Measuring will be the next step to take when its time to start moving any type of equipment. A tape measurer will be your best friend since when it comes to moving high or low energy linacs, each have a minimum requirement for the number of inches required for room clearance. Accurately measuring all building doors including the vault and outside door along the removal path is very important. Prior to the arrival or replacement equipment, a professional vendor will request a rig info sheet to be submitted to guarantee that there is no door frames or walls that will need to be removed. If the vendor does not ask about the measurements beforehand, this is a red flag that you should be looking for equipment elsewhere.

Safety Concerns

When transporting heavy equipment at any times, the safety of the removal team is of utmost importance. If the above-mentioned measurements are done inaccurately and realize that a vault door must be removed with late notice, this will pose a very big safety hazard. Depending on size, vault doors can easily weigh a few thousand pounds and unfortunate deaths have resulted when removal of these doors have been done incorrectly. When they doors need to be removed, it is critical that they are removed by professionals that have experience in the field. Last minute decisions for vault door removal will also cut into extra expenses that was not part of the company budget so it again if very important for the measurements to be calculated right the first time. Proper liability insurance should be provided by your vendor when on site during the removal process as well.

Loading Space

Once you have the old equipment outside the next step is often overlooked as well. The loading area needs to have enough space in order to load the linear accelerator into trailer for transportation. Facilities will typically need to block off any side streets or parking spots to allow a safe loading area. If loading space is unavailable, the removal team will need to utilize a forklift of suitable size to lift and move machinery to the trailer manually.

Facility Jobs

No matter the size or details of removal that is performed, there will be responsibilities of the facility that will be requested. Generally, the removal team will ask local facility engineers, electricians, or plumbers to turn off the water or other power sources that are attached to the specific equipment that is being removed. This will protect the office building from having potentially dangerous live power to the area and helps to not disrupt any of the surrounding rooms that lighting and power may be connected to as well. Many times, the facility will manage and schedule the removal times so that it is occurring after hours or assist in security throughout the building.

As an independent LINAC service company, Acceletronics is dedicated to delivering the best equipment performance and services for linear accelerators and CT scanners across all major brands and models, as well as new and refurbished LINAC systems for sale. More information can be found online at https://www.acceletronics.com/.

What Exactly Is Digital Marketing?

Digital marketing is a very broad term. In the age where computers run our entire lives, most people not working in the industry itself don’t know the full reach that digital marketing encompasses. On the outside it seems, at its most simple, to be the act of increasing more online exposure for a business or brand. That is essentially what digital marketing is, but it really is so much more than that. Let us explore some major elements of digital marketing to more properly understand the scope of it as both an industry and an idea in and of itself.

Email marketing:

Email marketing is an extremely popular form of digital marketing that only gets stronger over time. The benefits of this method are vast but among the most important is the fact that it is in real time. When compared to print marketing such as fliers and posters, email marketing does not require outside factors like print shops to create and deliver the material. Marketing through email is a quick process that keeps you and your client more up to speed and regular, so nobody gets left behind with content and material.

Search placement:

Search placement can also be called “search engine optimization” or “SEO”, but all mean roughly the same thing: making your company’s website more searchable on the internet. Since the act of searching for something via search engines like Google takes up the great majority of online searching activity, it’s crucial that your website shows up in results after specific keywords relevant to your business are searched. With tools such as Google Ads companies can keep track of keywords people are searching and where their own website ends up in those searches. Companies can use these metrics to shape and evolve their online presence to better place on the most popular search engines online.

Blogs:

After your company collects and understands some great keywords that puts their site high up on Google’s search results, you can use those keywords to create a blog to further utilize those terms. When writing articles for a blog, it can benefit your website greatly when you have articles that incorporate those important keywords because doing so puts more links to your site in the search results that aren’t your specific homepage. If a potential customer is searching for a certain service you provide but doesn’t know very much about the service, it benefits both you and the customer if your site can provide a blog article directly explaining the nature of that service. Keeping up with blog posts weekly or monthly provides a database of specific topics any potential customer can find through searching for similar topics. The more blog posts you post, the better exposure the website should get in general.

Analytics:

A program like Google Analytics can give any business owner the keys to a wealth of metrics and data that can give that owner a much better understanding of who visits the site and what their goal is to visit. If your company targets a certain demographic using analytics can make it easy to see charts and tables of data directly related to that exact audience. Analytics can also open your eyes to a possible wider spectrum of audiences you may not have expected, which you can then use to grow your business. Simple metrics like age range of the visitor or even which mobile device was used to visit can help any business alter any methods to target the audience best suited for their product.

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing. All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results. For more information on CPS check out our website at https://www.cpsmi.com.

Types of Salt for Your Water Softener

As a home owner, certain appliances will need to be maintained in order to keep your house running efficiently including your water softener. Regularly, the salt supply will need to be replenished in order to keep hard water from coming into your water system. While out shopping, you may find yourself questioning what the best choice for salt is exactly to purchase since there is a variety of choices to choose from. In todays article we will discuss the difference between the salt options and help you decide which choice is best for your softener and home.

Sodium Chloride Options

Water softeners or conditioners can be used with either sodium chloride (most commonly called salt) or potassium chloride. When at your local grocery store or home improvement store one thing to keep in mind when looking at the bags for purchase, its important to notice the purity levels. Many of the bags sold in these places will contain high level of water insoluble material. This impurity over time can cause buildup in the water reservoir or cause the water softener to not function properly. If you notice this buildup occurring, the brine tank will need to be cleaned more often to avoid this from happening in future. A closer look at sodium chloride and you will see there are 3 different forms to choose from: pellets, crystal, or block salt. Salt pellets are the most common and typically are the less costly than potassium pellets. Like many things found in the consumer world, spending a little more money upfront for higher quality products is well worth the expense since this typically will mean less maintenance and fewer cleanings needed to keep your softener functioning efficiently.

Potassium Chloride as Alternative

If sodium chloride doesn’t seem to be the right fit for your homes needs, the alternative option can be potassium chloride for your brine tank. Potassium chloride is 99.9% sodium free, so this option is great for individuals who are looking to decrease their sodium intakes. The largest disadvantage with this type is the price tag attached is much higher in comparison to sodium chloride. It can also be less readily available when searching at your local stores and your options are smaller. Switching your home form sodium to potassium may require an increase of salt dosage on the program settings value by an extra 10% to guarantee proper regeneration. If needing assistance with this, Reynolds Water Conditioning technicians can assist with this.

Salt Maintenance Tips

Checking your salt level inside your brine tank monthly is recommended. If your system regenerates more frequently, more checks and salt refills will need to be done more often as well. The salt in the brine tank should be at least 3 to 4 inches above the water level, but less than 4 inches below the top of the brine tank for best efficiency. If regular checks on the salt levels are performed you will begin to have non conditioned water through the household and will notice hard water by orange appearance, smells and taste different from before. Be sure to loosen any hardened salt around the edges of the tank or any large solid masses also known as salt bridges before adding additional salt each time.

The experts at Reynolds Water Conditioning have a solution to your homes unique water quality needs including: arsenic, bacteria, chlorine, rotten egg smell, fluoride, hard water, iron, lead, acid, tannins, radon, and more. More information on our water treatment solutions including water softeners and conditioners, water filtration and purification, reverse osmosis drinking water, and iron & odor removal can be found online at https://reynoldswater.com.

3 Characteristics to Look for In an Event Planner

Celebrating any occasion with friends, family, and business coworkers is always an important part of our lives to take a moment and appreciate the changes that life continues to have for us all. Attending these types of parties always is something to look forward to however hosting or throwing the party can be a completely different story. Often during wedding planning, a bride and groom can get very stressed and overwhelmed with all the planning for instance. Weeding through the hundreds of vendor options and spending endless hours trying to be sure that you are getting the best value for every dollar spent since we all know that large events can be very expensive. Choosing to hire a wedding coordinator is a perfect solution when

Management Skills

With a job title of Event Coordinator, one would expect the individual to be a professional in leadership tasks. One of the main requirements given to an event coordinator is to lead a team of vendors or team of individuals in the party itself to work together to get from point A to point B with as little amount of stress in the proper amount of time that has been provided. Planning a party or event can have a lot of pressure involved since a lot is at stake to reach certain expectations and deadlines are not very flexible. Certain leadership qualities to look for include effective communication, ability to delegate to others, responsible for his or her actions, and a positive attitude since in life things can go wrong and it’s the coordinators job to make this event as enjoyable as possible no matter what obstacles are thrown at it.

Creativity

Event coordinators not only have to manage a team to allow an event to go smoothly but also have the task of implementing the party hosts’ vision of what the event will become. Event planning is a constant challenge of searching for new ways to complete old tasks to make things more time-efficient. All 5 common senses come into play when creating the perfect event. Having a outside of the box thinking strategy will allow a planner to create unique qualities about an event that will leave a lasting impression on the guests. New technologies continue to change the world we live in and keeping up to date with these new tools will help to stay current with new trends and make events more personal.

Organization

From beginning of the planning process to the very end, it is important for an event coordinator to be on top of every detail associated with the event. Some people hire a planner to help with all the vendor choices and venue locations where others only hire the planner for the day of event to make sure the actual event itself goes accordingly hour by hour correctly. No matter the longevity of time needed by your planner, they will be in charge of any activities, coordinating with the vendors, negotiating contracts, and reporting back about progress and timelines needed for the event during planning process and the day of.

Event Planning DC provides full event planning, partial event planning, wedding planning, month-of (day-of) event coordination, event styling/design and decorating services throughout DC, Maryland, and Virginia, with access to local and national vendors who may provide additional services suitable for your event and budget. We pride ourselves on providing only the highest quality event coordination, giving you and your guests the perfect day, no matter what the occasion including exclusive corporate and non-profit events, weddings, Bar & Bat Mitzvahs, community events and milestone celebrations. More information can be found online at https://www.eventplanningdc.com.

Digital Marketing Trends Not to Be Ignored In 2019

Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon. No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass detailed SEO, Social Media Integration, Content Marketing, detailed Paid Advertising, and more. No longer can we dismiss the reality of artificial intelligence; it is an important part of the future of advertising online. In this installment on the future of digital marketing, we will discuss key trends you will want to implement into your strategic plans.

Search Engine Optimization A/B Split Testing

One of the most important trends you will want to implement is the use of A/B split testing. This allows you to isolate variables that increase traffic volumes to your website in an effort to target your approach to changes in website content. Different online tools can be utilized to point out areas of potential, examples where page impressions are high but the CTR is low, to improve in order to increase clicks and traffic.

Artificial Intelligence

It is estimated that by the year 2020, AI technology will penetrate almost every new software products and services. AI is effective in analyzing different consumer behaviors and search patterns. Data is pulled from various social media platforms, blog posts, and such in a manner that helps companies understand how customers are finding their products and services.

Programmatic Advertising

This type of advertising allows AI to automate the buying of ad products in order to target more specific audiences. Real-time bidding opportunities, as with most all real-time strategies, allow more efficient, quicker use of data relating in higher conversions and lower costs to acquire them.

Chatbots

Chatbots are computer programs that are designed to simulate conversations with human users via the internet, text, or phone. This would allow your company to be in constant contact with customers, no matter what time or day it is. Chatbots allow for 24/7 responsiveness.

Personalization

In order to stand out above your competitors it is crucial that you personalize your marketing approach including content, emails, products, services, and more. Generic ads are annoying whereas personalized ads are appealing. When emails are sent based on personal behaviors they are at least 3 times more effective in boosting sales than mass e-mail blasts.

Video Marketing

Another important trend to prepare for has to do with video marketing which doesn’t just involve YouTube. It is proven that video marketing on social media platforms like Facebook, Instagram, and LinkedIn causes higher engagement with a wider audience.

Influencer Marketing

Influencers are well-known celebrities from Instagram and YouTube with a large number of followers. Similar to word of mouth promotion, we are more likely to take recommendations from people we trust. Influencer marketing has been proven to be more effective than corporate advertising.

Micro-Moments

These are the times when we turn to devices like smartphones to take immediate action. Moments where we want information right away and do not what to wait for it. Marketers need to take advantage of the moments when people are searching for products, services, or information.

Digital marketing, just like SEO, is ever changing. No two strategies are the same and therefor there isn’t a one size fits all approach that can be taken when providing comprehensive digital marketing strategies for clients. It is important to keep an eye out and be observant to up and coming trends that are occurring around you.