Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

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