Not all website updates are created equal. There are content updates, application updates and site revises, and then the mother of all updates the site re-launch. I can’t over emphasize the importance of refreshing your website design with new content and upgrades and, yes, every so often you should redesign and re-launch your business website.
Depending on several factors, the frequency of updating with change.
How often to add new information to your website or blog
The mission of each website is different and so are the updating requirements. You can’t expect a corporate blog to be updated as often as a regular blog or a regular blog as often as a news or sports blog. Let’s take a look at website updating and blog management in these 4 categories but before we do, I want to hit on another topic.
Web design is outdated
If the design of your web site is stuck in the 2000s, it may be time for a change. With web technologies changing as fast as smart phones and TV’s, there are new ways to speed up your website and even rank better with Search Engine Optimization. With a custom coded website you can implement all your ideas and new tech to reach your target audience.
Category 1 – Sports / Fashion / Celebrity / Tech / Lifestyle / Financial / Newspaper / Magazines
For Websites or blogs that deal with trending topics related to sports, fashions and this category, updating with new information several times per day is crucial for their success. There is no limit to the number of updates and generally the more the better. This is because most of their visits are coming from repeating visitors, social media and Google news. Postings are usually short and to the point and contain a lot of images.
Category 2- Normal Websites / Blogs
In this category you expect to find personal web development blogs, how-to style blogs, informational blogs, wiki, marketing, weight loss, studies, analytics, travel tips, reviews and many more. In this, 3 updates per week are more than enough; there is no need to update daily unless of course you have the resources to execute such a task.
Category 3 – Corporate Website / Blog
In this category, you will see business websites that showcase a company and the products/services it is offering. These can be the most difficult types of websites to update often because once the first setup is done and information about the company is published, there is not much reason to publish anything again, unless new products get released. Then of course you would want to blog about it.
Category 4 – eCommerce Store
Content marketing is one of the most efficient ways to promote your online store and it is not more difficult than it sounds. You can publish Articles / Videos on how to use your products online, or detailed product reviews, introducing new products, changes to existing products, special offers and future events.
If you are wondering how often you should update this type of blog? The answer is simple. You always update when you have new high quality content to publish.
Why you should update your website quite often
Improves your SEO
Search engines love content and especially new content. They like to have long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO.
Is great for social media
If you are using social media marketing to promote your blog many times the problem that destroys your effort is lack of content. Having a website that is updated on a regular basis will give you fuel for your social media promotions.
Your users will appreciate it
Websites are meant to serve users and giving users fresh content makes them happier. A happy user will most likely come back, convert, register, buy or recommend your website to other people.
It’s a signal that your website or business is active and alive
Updating your website for users shows your business is still going strong and ready for new business.
We offer Web Design services in Brighton, Michigan and around Livingston County. We are Creative Programs and Systems! We have been designing custom websites before templates or wordpress were a thing! Make your company stand out with a custom web site. Call us today for a free quote at 810-224-5252 or visit our website at www.cpsmi.com