Cloud Storage Comparison: Google Drive, OneDrive, Dropbox, & Nextcloud

Cloud storage services like Google Drive, OneDrive, Dropbox, and Nextcloud provide easy access to files from any device. They differ in features and benefits, and selecting the right one depends on the users specific needs.

Google Drive is highly integrated with Google’s ecosystem, offering 15GB of free storage shared across Google services. It is popular for its ease of use, integration with Android, and compatibility with third-party apps like WhatsApp. Recent updates have improved its interface and functionality, particularly in file searching and organization. It supports fast data transfer speeds and has paid plans starting at $2 per month for 100GB. Despite these benefits, it lacks some advanced features such as password-protected sharing and comprehensive PDF tools.

OneDrive is closely integrated with Microsoft 365 and Windows, making it ideal for users deeply embedded in Microsoft’s ecosystem. It offers 1TB of storage with Microsoft 365 subscriptions and features enhanced security options like Private Vault and password-protected links. The user interface has been revamped to match modern aesthetics and functionalities. Although it starts at a similar price point to Google Drive, its performance can lag, particularly in upload and download speeds.

Dropbox stands out with its robust feature set and excellent app integration. It offers advanced productivity tools and collaboration features, including Dropbox Paper for document collaboration, similar to Google Docs. It has a comprehensive Photos tab for media management and offers the Essential plan at $20 per month, which provides 3TB of storage and various file management tools. Despite its higher cost, Dropbox does not offer backup options for device settings.

Nextcloud differentiates itself as a self-hosted solution, offering greater control over privacy and security, making it attractive to startups and businesses wanting to manage their cloud storage. It provides a suite of collaboration tools and can be hosted on personal or office hardware. Prices start at 37.49€ per user per year for the basic 100-user package, but setting up and maintaining the service can be complex.

Still Not Sure Which Cloud Service is Best for You?

Each service has its advantages: Google Drive for seamless integration with Google apps, OneDrive for its deep Microsoft 365 integration, Dropbox for its extensive features and collaboration tools, and Nextcloud for those needing a self-hosted option with heightened security. The best choice depends on your individual or organizational needs and the preferred technological ecosystem. Contact the IT experts at Creative Programs and Systems to schedule a consult to learn more!   

Problem Solving Your IT Questions and Needs for Over 30 Years! Contact Us Today!  

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

Transform Your Business by Embracing Today’s Digital Technology

In the dynamic landscape of the digital age, businesses must adapt swiftly to remain competitive and relevant. As we navigate an ever-evolving digital environment, it’s crucial to adapt and embrace the changes that come with digital technology. This transformative journey can significantly amplify a business’s digital footprint and enhance its capabilities, creating many opportunities for growth and innovation.

Revamping Your Website

A website often serves as the first point of contact between a business and its potential customers. In today’s digital world, user experience and accessibility are paramount. Revamping your website to be more intuitive, responsive, and mobile-friendly can drastically improve customer interactions and satisfaction. Consider incorporating modern design elements, streamlined navigation, and interactive features to engage visitors effectively. This is not just about aesthetics; it’s about creating a functional space that resonates with users and drives conversion.

Integrating E-Commerce Functionality

E-commerce is no longer just an option; it’s necessary for retail businesses aiming to thrive in the digital marketplace. Integrating robust e-commerce functionality into your website can transform your business into a 24/7 operation, allowing customers to browse, shop, and make purchases at their conveniently. This integration involves secure payment gateways, customer data protection, and an efficient logistics framework to ensure a seamless shopping experience. By enabling customers to shop online, businesses can expand their reach beyond geographical limitations and tap into a broader market.

Harnessing the Power of Social Media

Social media is a powerful tool for businesses to increase their digital presence, engage with customers, and promote their brand. Platforms like Facebook, Instagram, LinkedIn, and X (formally Twitter) offer unique ways to interact with audiences through content sharing, advertisements, and direct customer engagement. These platforms can help businesses stay connected with their audience, gather valuable customer insights, and boost brand visibility. Moreover, social media can be a cost-effective marketing tool, providing a high return on investment when strategies are applied thoughtfully.

Embracing Digital Transformation

Digital transformation involves the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s about more than just upgrading your IT infrastructure; it involves rethinking old operating models to be more agile, lean, and innovative in your approach. This could mean adopting cloud computing, leveraging data analytics, or implementing AI-driven processes to improve operations.

Utilizing Digital Tools to Simplify Operations

Adopting digital tools can streamline operations, reduce costs, and enhance productivity. Tools like customized customer relationship management (CRM) systems, inventory software, business applications, and automated marketing platforms can help manage day-to-day activities more efficiently and accurately. These tools also enable businesses to maintain a consistent brand message across all digital platforms and touchpoints, which is vital for building customer trust and loyalty.

By embracing and integrating today’s digital technology, companies can enhance their digital footprint, streamline operations, engage customers more effectively, and open up new revenue streams. The journey towards digital transformation may seem daunting, but with the right strategies and tools, it is undoubtedly a promising path to sustaining growth and success in a digitally dominated world.

Not sure where to start? Creative Programs and Systems can help; contact us for a free, no-obligation consultation today!

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

Reminder: There will Be Significant IT Updates That Could Affect Your Business

Microsoft has announced it will end support for Windows 10 in October of 2025. Also, note that Microsoft has limited Windows 11 compatibility with newer hardware – thus, many computers will need to be completely replaced rather than upgraded!

We can help plan device upgrades or replacements and safely migrate your data and applications.

Schedule a consultation with our IT experts today!

Running an unsupported operating system is a security risk and will result in losing compliance with many standards, such as NIST, HIPPA, and PCI. These standards require that you use up-to-date software to protect your data from cyberattacks. If you’re not running Windows 11 or your system is not compatible with Windows 11, you’ll get an annoying pop-up error like the one below, and it won’t go away.

Preparation is critical; the time to start planning and budgeting for this transition is now!

Not sure where to start? Nor have the time to deal with this? We’re here to help!

View additional Microsoft compatibility details here:

AMD Based Systems

or

Intel Based Systems

We Make IT Easy!

Learn More About Our

Managed IT Plans   Computer Consulting Services

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Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

Guarding Your Business: Strategies to Combat Today’s Cybersecurity Threats

In the digital age, cybersecurity has emerged as a critical concern for businesses of all sizes. Small to medium-sized businesses (SMBs), in particular, often find themselves in the crosshairs of cybercriminals due to perceived vulnerabilities in their security systems. However, with the right strategies and awareness, SMBs can effectively protect themselves from the myriad of cybersecurity threats lurking online. This article explores the critical cybersecurity threats that businesses face today and offers practical advice on safeguarding against them.

The Most Common Cybersecurity Threats

1. Phishing Attacks: One of the most prevalent threats, phishing scams, involves fraudulent attempts to obtain sensitive information by disguising it as a trustworthy entity in an electronic communication. These attacks often lead to unauthorized access to critical business data.

2. Ransomware: This type of malware blocks access to a computer system until a ransom is paid. For businesses, this can mean significant downtime and loss of critical data.

3. Insider Threats: Sometimes, the threat comes from within, whether intentionally by disgruntled employees or unintentionally through negligent use of IT resources.

4. DDoS Attacks: Distributed Denial of Service (DDoS) attacks overwhelm a system’s resources, rendering it inoperable and disrupting business operations.

Practical Tips to Enhance Your Cybersecurity

Implement Strong Password Policies: Encourage the use of complex passwords and the regular updating of passwords across your organization. Consider implementing multi-factor authentication (MFA) for an added layer of security.

Regularly Update and Patch Systems: Ensure that all software and operating systems are updated with the latest security patches. Cybercriminals often exploit vulnerabilities in outdated software to gain unauthorized access to systems.

Educate Your Employees: Human error is one of the leading causes of cybersecurity breaches. Regular training sessions can help employees recognize and avoid common cyber threats, such as phishing and social engineering attacks.

Backup Your Data: Regular backups of critical data can be a lifeline in the event of a cybersecurity incident. Ensure that backups are stored securely and are easily retrievable when necessary.

Invest in Security Software: Utilize reputable antivirus and anti-malware solutions to provide real-time protection against threats. Firewalls should also be used to control incoming and outgoing network traffic based on an applied rule set.

Develop a Response Plan: Having a cybersecurity incident response plan can significantly mitigate the damage of a breach. Ensure that your plan includes steps for containment, eradication, and recovery, as well as communication strategies for internal and external stakeholders.

Seek Professional Computer Help: Perhaps the most crucial advice for SMBs is to seek professional help when it comes to cybersecurity. Partnering with IT security professionals such as CPS can provide access to expert advice, advanced security tools, and ongoing support to protect your business from cyber threats. Our technicians can conduct regular security assessments, implement robust cybersecurity frameworks, respond to incidents, and more.

Cybersecurity is not a one-time effort but an ongoing process that requires vigilance and adaptation to new threats. For SMBs, the challenge of cybersecurity can seem daunting, but by taking proactive steps and seeking professional IT assistance, it’s possible to create a secure digital environment for your business. Protecting your company from cyber threats not only safeguards your data and financial assets but also preserves the trust and confidence of your customers.

Need help filling in the gaps in your cybersecurity? Our dedicated team can help! Contact us today for a free consultation.

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

The Ultimate Guide to Custom Software for Your Business

In an era where technology dictates the pace of business, custom software has emerged as a cornerstone for companies aiming to carve out a competitive edge. Unlike off-the-shelf solutions, custom software is tailor-made to fit the unique requirements of your business, promising not just an improvement in efficiency but also a significant boost in growth. This article reviews how software development can be leveraged to meet specific business needs, streamline operations, and propel your business forward.

Understanding Customized Software

Custom software is designed and developed to cater to the specific demands of a business or an organization. It’s a bespoke solution that perfectly aligns with your operational workflows, customer engagement strategies, and long-term business goals. Unlike generic software solutions that cater to a broad audience with varied needs, custom software is a precise tool crafted to address your unique challenges and objectives.

CPS offers customized software development services for websites, CRMs, business and barcode applications, inventory management systems (or ERPs), general programming changes and updates, and more.

Key Benefits of Custom Software for Your Business

Tailored Solutions

The most significant advantage of custom software is its ability to be perfectly tailored to the needs of your business. It accommodates your business processes rather than forcing you to adjust your workflow to the software, ensuring a seamless integration into your operations.

Scalability and Flexibility

Custom software grows with your business. It’s built to be scalable, accommodating growth and changes in your business strategy. This flexibility allows for modifications and enhancements without a complete overhaul, ensuring longevity and adaptability.

Competitive Advantage

Custom software can provide you with a competitive edge by offering unique features unavailable to your competitors. It supports the creation of innovative ways to serve your customers, differentiate your offerings, and streamline your operations.

Cost-Effectiveness Over Time

While the initial investment in custom software may be higher than purchasing off-the-shelf products, the long-term benefits often outweigh these initial costs. Custom software eliminates the need for multiple software licenses and reduces dependency on disparate systems, leading to maintenance, upgrades, and licensing cost savings.

Enhanced Security

Custom software can be more secure than standard solutions, as it’s less likely to be targeted by hackers due to its unique configuration. Additionally, custom solutions allow for the implementation of specific security measures tailored to your business’s needs and vulnerabilities.

How Custom Software Improves Efficiency and Drives Growth

Streamlining Operations

Bespoke software can automate routine tasks, reduce manual errors, and ensure that resources are allocated efficiently. This streamlining of processes frees up your team to focus on more strategic tasks, directly impacting productivity and operational efficiency.

Data-Driven Decisions

With custom software, businesses can harness the power of data analytics to gain insights into customer behavior, operational bottlenecks, and market trends. These insights enable informed decision-making, helping to drive strategy and growth.

Enhancing Customer Experience

Personalized software allows for the creation of personalized user experiences, fostering loyalty and increasing customer satisfaction. Whether through tailored communication, brand offers, or seamless service delivery, bespoke software can significantly enhance how you engage with your viewers and clientele.

Facilitating Innovation

Custom software provides the flexibility to experiment and innovate, enabling businesses to explore new markets, offer unique services, or improve existing products. This ability to quickly adapt is crucial in maintaining relevance and competitiveness in a rapidly changing market.

Personalized software is an investment in your business’s future. With tailored solutions that grow with your company, custom software improves operational efficiency and provides a solid foundation for sustained growth. Software is not just an acquired tool but a strategic asset that can differentiate your business in the marketplace, enhance customer relationships, and drive it toward its long-term objectives. Whether you’re looking to solve a specific problem, improve efficiency, or seize a new opportunity, customized software systems tailored to your needs can be the catalyst that propels your business to new heights.

For software designed for your business needs, contact CPS for a free, no obligation consultation.

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

New Year, New Solutions:

Elevating Your Business Computer Systems and Software to the Next Level!

As we enter 2024, we want to extend our warmest wishes to you for a prosperous and innovative year.  New Year’s resolutions aren’t just for personal growth; they apply to businesses too! We believe it’s the perfect time to rejuvenate your business computer systems and software to drive success in the coming year.

A resolution can be a powerful catalyst for positive change in your company, and CPS is honored to help!

Streamlined Efficiency: Start the year with improved productivity and streamlined operations. Our tailored solutions are designed to optimize your business processes, reducing bottlenecks and enhancing efficiency.

Cutting-edge Software: Upgrade your software arsenal with the latest tools and technologies. Stay ahead of the competition by harnessing the power of innovative software solutions tailored to your specific needs.

Enhanced Security: Protect your business from cyber threats with state-of-the-art security measures. Our experts will ensure your data remains safe and your systems are fortified against potential breaches.

Expert Support: Don’t navigate the digital landscape alone. Our team of expert technicians is ready to assist you with implementation, maintenance, and troubleshooting whenever you need it.

Cost-effectiveness: We understand the importance of budget-conscious decisions. Our solutions are not only effective but also designed to provide maximum value, ensuring your investments yield significant returns.

CPS proudly services all your business computer needs, from IT support to custom programming and software applications, website design, online marketing, and more. Explore our range of services and learn how we can help your company reach new heights. 

IT Services

  • Computer Consulting
  • Computer Repair
  • Computer/Server Building
  • Data Recovery & Backup
  • Network Wiring & Infrastructure
  • Virus Removal & Anti-Virus Installation
  • Managed IT (break and fix, full, remote, anti-virus & system health monitoring)

Software Development

  • Business Phone Apps (manage data in the field, real-time sync)
  • Barcode Apps (scan, sync, and print barcodes)
  • CRMs (large software to handle leads, sales, products/packages, and tons more!)
  • Inventory Management (manage supply and demand of your products)
  • Programming (update/enhance, integration, compliance, etc.)
  • Websites & Design (E-commerce, custom admin portal)

Digital Marketing

  • Search Engine Placement (enhancement)
  • Social Media Marketing (account set up, posting)
  • Paid Ad’s, including Hiring Ad’s (Google, Bing, Facebook, Instagram, LinkedIn, Reddit)
  • Graphic Design (logos, marketing materials, website)
  • Web Analytics
  • E-mail Marketing
  • Content Writing

Contact us today to schedule a consultation. We’ll work closely with you to identify your business’s unique needs and develop a tailored plan to achieve your goals. Here’s to a year filled with growth, prosperity, and success!🚀

Not sure where to start? We’re here to help guide you!

Schedule a Consultation

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

The Benefits of Managed IT Services

Managed IT services allow businesses to delegate their IT responsibilities to an external provider through contractual or subscription-based arrangements. These services help reduce the burden on internal IT teams, supplement their efforts if they are overwhelmed, or even serve as a complete replacement. Managed service providers (MSPs) usually offer 24/7 IT support and bring specialized skills and expertise that might not be available in-house.

There are numerous benefits to Managed IT services; we list the most significant advantages below:

24/7 Monitoring: With continuous monitoring of networks and systems, MSPs can detect and prevent issues before they escalate, ensuring uptime and reliability. Providers ensure that security measures are up to date, reducing the risk of cyber threats with regular audits, patch management, and updated security protocols to safeguard business data. Also, by outsourcing IT tasks, businesses can focus on their core skills and strategic objectives rather than getting bogged down by computer issues.

Cost-Efficiency: Outsourcing IT operations can reduce the need to hire in-house staff, leading to lower labor costs and overhead, yet are just as reliable. As businesses grow, their IT needs change. Managed IT services can quickly scale to meet these growing demands without the challenges of hiring and training additional personnel. Additionally, a fixed monthly fee covers most services, allowing businesses to avoid unexpected expenses. With proactive system monitoring and maintenance, MSPs help you remain compliant while reducing downtime and outages and making your business efficient.

Expertise and Experience: Managed IT service providers typically have a wide range of knowledge that may be hard to replicate with an in-house team. This ensures that businesses have access to specialists when needed. Also, MSPs often have established relationships with technology vendors, which can lead to faster resolution times and potential discounts. Managed IT services often include backup solutions and disaster recovery plans, ensuring business continuity in the face of unforeseen incidents. With expert advice and guidance, you can gain peace of mind knowing that your MSP has your data backups and security handled.

By leveraging managed IT services, businesses can enjoy these benefits and more, often leading to enhanced productivity and reduced risks while saving significant costs. You don’t have to be tech-savvy or know all the ins/outs of the IT world; MRPs do it for you! 

CPS has almost 30 years of experience in the industry, so you know we’ve got your back! We get to know your business like our own so we can run your IT properly. Contact us for a free consultation and see how we can help you. 

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Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

Redefining Efficiency: The Benefits of a Custom Database System

Businesses and organizations often find themselves relying heavily on spreadsheets for their data management needs. Google Sheets and Microsoft Excel have served as staples in data storage, analysis, and reporting. But is it time to break free from these traditional methods and move towards programming a custom database system? The answer might be a resounding “yes,” and here’s why.

Scalability

As your business grows, so does the data you need to manage. Spreadsheets like Google Sheets and Excel are not built to handle massive datasets. With a custom database, you can plan your architecture according to your growth rate, ensuring that your system is equipped to handle future needs efficiently.

Data Integrity

Spreadsheets are prone to errors. One wrong formula or accidental keystroke can result in inaccurate data, with the error propagating across multiple sheets or even files. Databases, especially those that are ACID-compliant (Atomicity, Consistency, Isolation, Durability), ensure that your data stays reliable and accurate.

Security

Excel and Google Sheets offer basic security features, such as password protection and restricted sharing. However, these are no match for the robust security measures that can be implemented in a custom database, including data encryption, strict user roles, and advanced authentication methods.

Flexibility and Customization

A spreadsheet has a one-size-fits-all approach, which might not cater to your unique business requirements. A custom database system can be designed with your specific needs in mind, offering the flexibility that off-the-shelf software often can’t.

Complex Queries and Reports

If your data analysis requires more than basic filtering and sorting, spreadsheets will soon become a bottleneck. Custom databases enable you to perform complex queries with multiple joins, aggregations, and conditions. This feature is critical for producing comprehensive reports that can help in strategic decision-making.

Real-time Data Access

Modern database systems can support real-time data access and manipulation by multiple users. With spreadsheets, there’s often a need to lock files for editing, or risk running into version conflicts. Databases are designed for simultaneous use, making real-time collaboration easier and more effective.

Integration Capabilities

Custom databases can be integrated with other business systems like CRM, ERP, or custom APIs. This is something spreadsheets struggle with. Seamless integration means less manual data entry, thereby reducing errors and saving time.

Cost-Effectiveness

While the initial investment in creating a custom database might seem steep, it will save you precious time and money in the long run. Maintaining spreadsheets, managing errors, and dealing with data loss or corruption can be more costly than the initial investment in a robust, custom database.

Spreadsheets are great tools, but they have their limitations when managing large datasets, ensuring data integrity, and facilitating complex queries and reports. A custom database system addresses these challenges and offers benefits that can boost your business. While some may face sticker shock from the up-front cost, the long-term returns in terms of efficiency, reliability, and scalability make it a worthy consideration.

Is your organization at a stage where you’re starting to feel the limitations of spreadsheet software? It might be time to make a leap to a custom database system. Contact Creative Programs and Systems to schedule a consultation.

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

Enhance Your Business with Digital Marketing

Digital marketing is essential to boost your brand and increase leads and sales. Online marketing consists of Pay-Per-Click (PPC) ads, social media posting, email marketing, and organic Search Engine Optimization (SEO). Embedded in all this includes optimized code with rich keywords and content for search engines to find the data they’re looking for, along with engaging design work.

The umbrella of services that fall under digital marketing is overwhelming for most businesses to do on their own properly. That’s why you’ll find so many companies specializing in the field. The problem is some often forget about reviewing, scrutinizing, tweaking, and making the necessary adjustments to optimize your online presence. This is done through a process called web analysis; without it, you may just be throwing your money out the window. 

Digital Marketing Strategies

Email Advertising

One of the best ways to market your business is by emailing customers and subscribers about your latest happenings. This low-cost, high-return-on-investment advertising method informs viewers about upcoming sales, promotions, and more. Also, it’s easy to determine who clicked to open the email, what links they searched, and if a purchase resulted. Setting up automatic emails welcoming new customers and announcing quarterly discounts or reminders for an abandoned cart are good ideas too!    

Paid Online Advertising

To boost your online presence and get on top of search results, paid ads are the fastest way to make that happen. When you advertise on either Google or Microsoft Bing, you pay when someone clicks on your ad, or you can pay per impression of your ad. Pricing is based on budgets, competition, and how well your webpage relates to the advertisement and keywords. It’s ideal for strategizing and using search terms and key phrases with high search volume and a low cost per click. Keep in mind, if you’re in a saturated market, such as the mortgage industry, you’ll have to spend more money to keep up with the other top competitors’ listings.

Social Media Marketing

Regularly posting to your social media platforms, such asFacebook, Instagram, Twitter (recently rebranded as “X”), LinkedIn, etc., are easy ways to stay “alive” virtually. You can target specific groups and locations with paid ads or post for free and enhance with paid boosts. A big factor in social media is to get more followers, fans, and likes to expand your reach. The greater your following, the greater your potential to generate more leads, thus sales. 

Search Engine Optimization

Content is king, along with proper coding and utilizing best practices to maximize your digital presence organically. Search Engine Optimization (SEO) is an evolving strategy that requires some knowledge, dedication, and patience. Aged and secured websites will gain authority in organic rankings, and more so with strong, relevant descriptive content. It’s important to accurately use and assign keywords within titles and descriptions for Google and Microsoft Bing searches to scan and find your related content for viewers to read.

Advertise via Blogging

Blogging for your business functions like social media marketing; instead of posting graphics and reels, you publish articles with descriptive content such as this. It’s another method to keep your online presence active while sharing tips, resources, and such with viewers. When properly listed, using meta descriptions, titles, etc., blogging can help improve your rankings on search platforms. It’s another avenue to generate good content about your business or industry – and attract more followers and potential customers. 

Using Web Analytics to Measure Online Marketing Success 

Digital marketing is incredibly beneficial for small and medium-sized companies that wish to engage with their audience, reduce costs, and build consumer trust. With online marketing, businesses can suggest users to “shop,” “learn more,” “call now,” and more. Digital campaigns are more thorough than traditional marketing, thanks to modern technology.

By examining your analytical web data, we can learn how visitors behave while viewing your ads, newsletter, and website – something you can’t really gauge from television or radio ads. With proper tracking established within the code, online advertising gives us measurable information to determine the success of the particular strategy used. We can discover where your viewers are located, the device they visited your website from, how long they spent on it, how visitors found it, and the keywords they used to get there. Additionally, we know how many people see your ad, how many times it was displayed, and how many conversions it made.

Continuous monitoring of your website traffic and online advertisements allows us to make calculated decisions to manage and improve your rankings, user site sessions, and ROI (return on investment.) Digital marketing is an evolving practice that takes skill, organization, and time. What works for one business probably won’t work for another. Each company deserves its own unique marketing plan, and they should all start with an audit to learn the ins and outs of the current strategy and what’s been attempted before.

If you want to grow your online presence and increase sales, contact the Creative Programs and Systems experts today! We offer free, no-obligation consultations. 

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Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Five Strategies for Boosting Product Awareness

Connecting with customers is key whether you own or operate an e-commerce or brick-and-mortar storefront. Getting your name out and announcing a new product can be challenging without a proper following. While gaining traction may be tricky, it isn’t impossible. Read on to learn some essential strategies for boosting your business and building product awareness. 

E-Mail Marketing
Newsletters are a great way to announce product changes, specials, and more. Your most loyal customers will likely be interested in hearing up-to-date news. Plus, it’s an easy and inexpensive way to stay relevant and top-of-mind with clients. 

Giveaways and Prizes
Generating buzz around new or best-selling products can really flourish by launching giveaways. Not only do prizes keep repeat customers engaged, but they are also a great way for new clients to swallow your hook, so to speak. 

Professional Media
Great photos or videos can make or break a product. With captivating visuals, brand awareness can gain traction. To showcase your items, choose high-resolution, bright, non-distracting photos or videos that clearly give you an idea of what you are offering.  

Story Time
Many customers genuinely want to connect with their favorite brands, and stories are one of the best ways to humanize your business. Leveling with clients in a real way ensures you pique their interest and keep them coming back for more.

Partnerships and Collaborations
When social media users are already loyal to one product, they tend to follow the parent company. When the business teams up with other like-minded companies, consumers trust that connection, which creates an immense – and swift – amount of engagement. 

Are you looking to boost your business? Contact the digital marketing experts at Creative Programs and Systems today.

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/